Product Information Enablement
Health systems are accelerating cloud ERP technology for scalability and security, and to enable greater collaboration and data sharing. This transformation requires a foundation of highly accurate and complete data as it helps remove barriers to systems supporting clinical processes and financial analysis. The cloud ERP also makes it possible for providers to readily access images of your product. This is increasingly valuable as B2B buyers desire a more consumer-like experience and more clinicians are sitting next to supply chain in the buyer’s seat.
Your ability to pivot toward your customers with enriched catalog data and images is critical to support these significant changes in the buyer role while providing an opportunity for you to reduce your cost to serve and increase revenue.
*Deloitte, Traditional Outsourcing is Dead. Long Live Disruptive Outsourcing. 2018
Cloud ERP systems are designed to feel like a consumer-facing solution. The goal is to fuel it with “like” data. This is happening at a critical time when your buyers are changing. There are more clinicians who are not necessarily familiar with supply item data filling this role. Their search experience and confidence in the process are significantly enhanced with enriched catalog data, relevant clinical attributes and actual product images.
When you provide expanded item attributes, the accuracy of your customer’s item master and EHR improves, and the amount of manual re-work you need to do drops. Errors are reduced and your perfect order rate goes up. In turn, your cost to serve decreases. And, there is an opportunity to increase revenue by getting newer products in front of your customers sooner and building trust through a consumer-like experience and enriched product information.
There are market participants already positioned to do well with the shift in buying behavior, but manufacturers that don’t take action now to understand how they can provide the enriched catalog data and images their customers need risk being left behind. Acting early stands to separate you from the pack initially—and history has shown that can be a game changer for the long haul.
For most healthcare suppliers, understanding the full spectrum of data owners within its organization is the first hurdle to clear. We’re already working with suppliers to define a path to deliver enriched catalog data and images. A Data Readiness Assessment is your first step.